That includes the bad-boy ads getting just as much attention -- or more -- when they're rejected and won't get aired. (You don't need the remote. They're all on Youtube.) Or Pepsi, who made a splash announcing that its dollars would be used in other ways.
I enjoy watching SB commercials online before the big game through Media Post's Out To Launch. Here's the SpotBowl's Commercial Line-up with a very appropriate intro: "Who are the starting quarterbacks in this year's game? Who cares! The only line-up that matters is the one with the scoop on the big budget ads."
But many are just being offered as previews or teaser ads, like our fiddle-playing beaver above. That is pretty annoying -- and not a good way to build relationships. I'm interested to see if that approach scores or not.
