May 17 -- Ad Club of West Michigan, The 7 Senses of Multicultural Intelligence, presented by Jo Muse, Muse Communications, Los Angeles Consulting, Los Angeles.

NETWORKING: 11:15 a.m.    LUNCH: 11:45 a.m.     ANNOUNCEMENTS: 12:10 p.m.    PRESENTATION: 12:15-1 p.m.

Call 616-459-9196 to register.

May 25 -- West Michigan PRSA, How do you promote your media expertise? by Joan Stewart, The Publicity Hound. Joan is a publicity expert who will share the secrets of how to position yourself and your clients as experts so the media will start flocking to you. A former editor of three daily newspapers and a weekly business journal, Joan has accepted and rejected thousands of story ideas from experts, so she knows the kinds of sources the media seek out, and the kinds they ignore.

The call starts at 3 p.m. -- so you can participate anywhere from your own phone. For credit card registration, call WMPRSA at 616-336-0678.