Photos! Silver Medal Award winner Frank Blossom, Best of Show and Judges' Choice winners from W Mich AAF's ADDY Awards Feb 25, courtesy of Tiberius Images. Great job, Russ!
Last night's ADDY Awards party at The Intersection was a high-energy celebration of creative excellence in the West Michigan community. The crowd was loud, totaling somewhere around 450 people. Music provided by Sweet J was great - a whole new scene for the ADDYs!
Also, here are the highlights from the Grand Rapids Press article by Shandra Martinez -- and also the West Mich AAF news release:
Gold and Silver ADDY® Award winners celebrated with more than 500 members of the West Michigan creative community at the 2010 ADDY® Awards on Feb. 25, sponsored by the American Advertising Federation (AAF) of West Michigan.
West Michigan professional entrants earned 23 Gold and 58 Silver ADDY® Awards. Entrants in the student category took home 5 Gold and 19 Silver ADDY® Awards.
2010 Best of Show ADDY® Award winners are:
Professional – Sales Promotion, Audio/Visual Sales Presentation: Fairly Painless Advertising for Herman Miller, Inc.
Student – Interactive Media, Online Advertising (Pop-Up/Banner/Email/Other): Elizabeth Zimmerman, Kendall College of Art and Design
Student – Print – Collateral Material, Poster: Gina Caratelli, Grand Valley State University
2010 Judges’ Choice ADDY® Award winners are:
Professional – Collateral Material, Four-color Brochure:Wolverine World Wide for Wolverine
Professional – Elements of Advertising, Photography, Campaign:Highland Group for the Grand Rapids Marathon
Professional – Public Service, Broadcast/Electronic, TV:Greenlight Marketing for Goodwill Inn
Student – Sales Promotion, Packaging:Sarah Vanderson,Kendall College of Art and Design
Entrants earning the largest number of ADDY® Awards this year are:
Judges for the 2010 AAF West Michigan Professional ADDY® Awards were:Bob Merlotti, freelance writer/creative director, Chicago; Matt Horton,executive creative director, The Buntin Group, Nashville, Tenn.; John Siddle, design director, Jager Di Paola Kemp Design (JDK) and Iskra Print Collective, Burlington, Vt.; Mike McKenna, managing director, James Farm Creative, New York City; Kris Hanson,vice president and creative director, Ogilvy Public Relations Worldwide, Sacramento, Calif.
Judges for the 2010 AAF West Michigan Student ADDY® Awards were: Yang Kim, People Design; Greg Reese, Reese Creative; Zac Boswell, AUXILIARY; Cliff Wegner, Mighty; and Tracy Fahselt, Hush Puppies.
About the ADDY® AwardsThe ADDY® Awards, the advertising industry’s largest and most representative competition, recognizes creative excellence and the very best advertising as part of a three-tiered competition.After competing for recognition as the best in their markets, local winners then compete within one of 14 district competitions.District-winning entries are forwarded to the national ADDY Awards Competition for the final evaluation of creative excellence.
About AAF West Michigan The American Advertising Federation (AAF) West Michigan is a non-profit industry association that serves more than 800 people and organizations throughout the region to promote professional excellence through education, advocacy, networking and community affairs. AAF West Michigan members work in many different fields, including advertising, marketing, communications, public relations, printing, video production and graphic arts. www.aafwmi.org.
About American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” www.aaf.org.
This Wednesday, I'm your speaker at "Building Your Brand through Public Relations" during AAF West Michigan'sAD Fair celebration. You can still register for the whole morning of workshop sessions on advertising, marketing, social media and more -- and attend a business trade show -- and get a preview of the upcoming online Media Auction. It's an excellent opportunity to learn tips you can apply to your business. And it's cost effective way to network for new creative and promotional resources.
Who better to java jumpstart this professional development event than our favorite CEO of caffeine, "Biggby Bob" Fish, who offers the keynote remarks. You can still sign up Monday, Feb. 22. Cost: $50. Location: Dominican Center at Marywood, Grand Rapids. Registration: www.aafwmi.org.
As I'm reviewing my presentation notes, it was great timing to see "A Pitching Lesson" from C.C. Chapman, guest blogger on PR Squared. He doesn't hold back and has some great basic advice in the form of Don't Do This:
Dear _____
100% form letter
Send it more than once
Pretend the pitch isn't a pitch
Do you want to know what West Michigan journalists/bloggers have to say about increasing your chances for media coverage? I'll share the results of my quick media poll at the Feb. 24 workshop. See you there!
That includes the bad-boy ads getting just as much attention -- or more -- when they're rejected and won't get aired. (You don't need the remote. They're all on Youtube.) Or Pepsi, who made a splash announcing that its dollars would be used in other ways.
I enjoy watching SB commercials online before the big game through Media Post's Out To Launch. Here's the SpotBowl's Commercial Line-up with a very appropriate intro: "Who are the starting quarterbacks in this year's game? Who cares! The only line-up that matters is the one with the scoop on the big budget ads."
But many are just being offered as previews or teaser ads, like our fiddle-playing beaver above. That is pretty annoying -- and not a good way to build relationships. I'm interested to see if that approach scores or not.
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