If you're unmotivated to work while everyone in your office is on vacation, catch up on your blog reading -- which is where I found Typealyzer, courtesy of John McIntyre at the Baltimore Sun. 

Here's the analysis of The Wading Stick in Myers-Briggs language: Extraversion, Sensing, Thinking, Perceiving - ESTP or Promoter Artisans. Think JFK, Madonna and Donald Trump - yikes! That's an interesting take on PR trends, Super Bowl ads, special events, the Geico gecko and Mrs. Butterworth syrup. (Just add up the number of times you see the word fun, I suspect.)

However, my minds races farther than my legs now. And I'm fortunate to have a comfortable office chair from izzy for that problem sitting still.

ESTP - The Doers

The active and play-ful type. They are especially attuned to people and things around them and often full of energy, talking, joking and engaging in physical out-door activities.

The Doers are happiest with action-filled work which craves their full attention and focus. They might be very impulsive and more keen on starting something new than following it through. They might have a problem with sitting still or remaining inactive for any period of time.

Is one of your 2009 resolutions to figure out what Twitter is all about? Learn from Kate Kaye at ClickZ how big-name brands are finding a fit for Twitter in their marketing, customer service and corporate communications. More 

However, Sean Carton is less than impressed -- sparking a lively discussion on Twitter's pros and cons. More

After a year of the social media craze, what does the future hold? From Pete Blackshaw at Ad Age: "We'll rediscover timeless truths: friendship must be earned, fame is fleeting, exaggeration begets backlash, it always pays to listen, an open door beats a closed door and credibility is our most enduring marketing asset." More

 People playing croquet and shooting pool on Ionia. People flipping burgers and working online from an outdoor lounge on Monroe. The Grand Rapids version of National Park(ing) Day was everything it was supposed to be, and I can't wait to see how this local event expands in 2009. It was one of the most interesting projects I helped promote this year for Green Grand Rapids. And the Rapid Growth team voted it one of their favorite 2008 stories. They did a terrific job capturing the action as it happened. More.  

What I read of the Wall Street Journal is online now, so it's always a treat to find a real print edition at a hotel or in a business lobby.

That's why as an avid newspaper fan, I feel we're losing something significant when the Detroit Free Press is delivered in hard copy only three times a week. Over the years, it's been tough enough to get reliable delivery of a Detroit paper in West Michigan. At this point, why bother with a print copy at all? As one readers puts it: "Your slogan 'On Guard for 177 years' will it need to be changed to 'On Guard some days of the week'."

My gut reaction is to invest my outside-the-market subscription in the Freep, Chicago Tribune or NY Times Sunday-only edition. As long as the Grand Rapids Press keeps printing, there is local news -- which I also get from radio, TV and online. But it's important to hear voices outside of Grand Rapids that are more than a quick sound bite. 

But you can see why the Free Press is changing. Newspapers everywhere are gasping for breath as ad revenue tanks. And I take solace in Mike Wendland's perspective that it's a necessary, exciting step. But I wonder where professional reporters will go, how they'll reinvent themselves. Otherwise, how will we know what's going on in local government, business and community life? You can't boil it down to a few top headlines and the weather. Or can you? Other Freep readers weigh in. More

Don't they always know just what to say? Like the gekco the little green guy with the charming accent. And the duck, too, in some crazy way. I look forward to their commercials more than most prime time TV.

Some of America's 10 Most-Loved Spokescreatures from Forbes seem dated. Don't we have more new faces for the list? Even Mrs. Butterworth is making a comeback. More 

  As January 1 approaches, media stories tend to wrap up the year with a neat little bow. At least Time magazine isn't shy about it. They've published a Top 10 of Everything in 2008, including the Top 10 TV ads. More

If you missed the Ad Club of West Michigan, AMA-West Michigan and West Michigan PRSA holiday party at River House, it was a wonderful place to catch up and celebrate with friends. I really appreciate the talented creative people I work and volunteer with here in West Michigan. (And I still cannot believe Press reporter Chris Knape rappelled down the side of this tower.)

But our other reason for gathering was to collect money, checks and gift cards for the nearly 500 homeless students of Grand Rapids Public Schools. If you'd still like to contribute to this year-long program, just contact Marilyn Evans at GRPS, evansm@grps.k12.mi.us. It is an important program well worth your consideration.