Stop the presses! If you find yourself in a media spokesperson role when your manager is on vacation during the holidays, here are eight excellent tips to guide you through it from Public Relations Society of America's December issue of PR Tactics.  More

Are you more interested in the Wendy's wig than those hot, juicy hamburgers? That's right. Advertising studies show that devices like the pigtailed wig can be "visual vampires."  They certainly grab your attention and probably entertain you. But after the commercial is over...now what was I supposed to do...or buy...and who was that company in the commercial...? More