When a breath-taking Lake Michigan beach came rolling down Michigan Avenue this summer during NeoCon, I looked twice. Yes, it was the award-winning Pure Michigan campaign, wrapped around a Chicago bus, promoting R&R on the other side of this great lake.

According to Ad Age, that tug on your tourism dollars is purely by design, as "ad revenue has become essential to the long-term sustainability of the cities' transit authorities. More in "Advertising Boosts Transit Budgets"

Finally -- something from the 70s that's better than disco and platform sandals: 10 Things You Can Learn From the 70s Recession. For example: Even the weakest players can be the most innovative marketers. (Think Chrysler.) More

Great interview with of craigslist founder Craig Newmark, keynote speaker at this month's PRSA International Conference in Detroit, on how social media is changing the PR profession, in Tactics and the Online Strategist.