Blog - Clare Wade Communications

Stuff customers actually care about

Jan 30, 2010, 10:32am

I met a friend for coffee at Madcap Coffee this week, who struggles with how to take time from running his business to promoting his business. (We always have time for coffee.)

"People tell me to blog," he said, "but what do I talk about?"

It's a common question, and it's tough for an entrepreneur to find even a few spare minutes. I know what my week was like. Fortunately, the whole month of January was a blur of business, so let's hope that continues.

But most people aren't using blogs to write a book. Who has time? I'd rather know where Biggby Bob is today and what kind of coffee he's brewing. Or link to a breaking news story. With social media, smaller is better.

So here are 11 easy ways to create great stuff (love it, I'm hooked) from Ann Handley of Marketing Profs: "Mommy, Where Does Content Come From?" Article here

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The business card is still in business

Jan 8, 2010, 5:42pm

Article in the New York Times -- great reflection on to business card or not to business card.

I vote in favor. It's a small way to show a lot of creativity.

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Measuring social media and writing for the web

Jan 8, 2010, 1:30am

Check out two free webinars this month from Search Engine Strategies and PR Web:

“Analytics 2010 – Driving the data!” 
Jan. 12, 1 p.m.

Avinash Kaushik, co-founder, Market Motive Inc., and author of Web Analytics: An Hour A Day, talks about how to create actionable strategies for employing analytics, solve business challenges like measuring social media and  listen to your customers.

“Writing for the Web in 2010" 
Jan 20, 1 p.m.

To drive more traffic to your website, join Lee Odden, CEO, TopRank Online Marketing, for tips and tricks on writing for the web and search engines.

Was your time well spent? Please let me know what you think of their presentations.

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