This Wednesday, I'm your speaker at "Building Your Brand through Public Relations" during AAF West Michigan'sAD Fair celebration. You can still register for the whole morning of workshop sessions on advertising, marketing, social media and more -- and attend a business trade show -- and get a preview of the upcoming online Media Auction. It's an excellent opportunity to learn tips you can apply to your business. And it's cost effective way to network for new creative and promotional resources.
Who better to java jumpstart this professional development event than our favorite CEO of caffeine, "Biggby Bob" Fish, who offers the keynote remarks. You can still sign up Monday, Feb. 22. Cost: $50. Location: Dominican Center at Marywood, Grand Rapids. Registration: www.aafwmi.org.
As I'm reviewing my presentation notes, it was great timing to see "A Pitching Lesson" from C.C. Chapman, guest blogger on PR Squared. He doesn't hold back and has some great basic advice in the form of Don't Do This:
Dear _____
100% form letter
Send it more than once
Pretend the pitch isn't a pitch
Do you want to know what West Michigan journalists/bloggers have to say about increasing your chances for media coverage? I'll share the results of my quick media poll at the Feb. 24 workshop. See you there!
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